First, what is a trademark 
 Trademark is to distinguish the source of goods or services, a marker, commonly known trademark in China "brands", the essential role of the trade mark to distinguish between the source of goods or services providers. For example: we are more familiar with the beverage brand, "Jianlibao" electrical trademark "beauty" is a sign of distinction between the source of goods. The "McDonald's" is the difference between the service provider's logo. Anything that can be natural persons, legal persons or other organizations, goods or other goods to distinguish between the visible sign, including text, graphics, letters, numbers, three-dimensional marks and color combinations, and combinations of these elements, can be registered as trademarks application. The Trademark Office approved the registration of trademarks as registered trademarks, registered trademarks, there is a specific marker. Unregistered trademarks of unregistered trademark, is generally not subject to legal protection. 
 Second, why should apply for trademark registration 
 Trademark is the market, trademark is effective. An enterprise to cultivate a brand can take a lot of time, money, and a good brand will bring great wealth. 
 Trademarks are the corporate image / product / service identification. 
 Trademarks are exclusive, you can not use another person prior registered trademark. 
 Trademarks used to apply the principle, if an influential first trademark registered by others, will bring immeasurable loss. 
 Third, registered trademarks, including the categories 
 Registered trademarks can be divided into commodity trademarks, service marks. Trade mark is a sign that the source of goods, the aim was different production of the same or similar goods to distinguish. Service mark is the service provider for their service and distinguished service to others a sign. 
 Fourth, what flag can not be used as a trademark 
 1, with the State name, national flag, national emblem, military flag, medals the same or similar, and the location of the central state organs, the name of a specific place name or landmark buildings, the same graph; 
 2, with the foreign country name, national flag, national emblem, military flag, medals the same or similar, but the Government except with the consent; 
 3, inter-governmental international organizations with the name, flag, emblem of the same or similar to, but after the organization agreed to except or not easy to mislead the public; 
 4, and that the implementation of control, to be guaranteed the official logo, mark identical with or similar test, but other than authorized; 
 5, with the "Red Cross", "Crescent," the name, logo identical or similar; 
 6, with national discriminatory; 
 7, exaggerated advertising and deceptive; 
 8, detrimental to socialist morals or have other adverse effects. 
 Above the county level administrative divisions of the names or foreign names known to the public, not as a trademark. However, the names have other meanings or as collective marks, certification marks, except part; the use of place names have been registered trademark continue to be valid. 
 Fifth, what behavior is infringement of a registered trademark of the behavior 
 1, without the trademark owner's permission, in the same or similar goods to use its registered trademark on identical or similar to trademarks; 
 2, registered trademark infringement sale of goods; 
 3, forgery, unauthorized registered trademark of another person or selling forged or made without authorization of the registered trademarks; 
 4, without the consent of trademark registration, the replacement of the replacement of its registered trademarks and trademarks of the commodity and input markets; 
 5, to others a registered trademark causing other damage. 
 Sixth, infringement of registered trademark rights violations processing 
 Infringement of a registered trademark of the behavior of industrial and commercial administrative authorities to prosecute; suspected of a crime, shall be transferred to judicial organs according to law. 
 "Rejuvenating career, win-win world" countries win trade mark agency is committed to the Shenzhen Western region's first trademark, patent, intellectual property services in the areas of specialized units, the State Administration for Industry and Trademark Office's services, the China Trademark Association Trademark branch executive. Founded ten years, adhering to the "honest services, people-oriented" philosophy, for domestic and foreign customers with multi-level, wide angle, full range of services, Yu Wan parts cumulative success stories, winning the country of China Trademark Association Trademark agencies permanent members of the unit, to get the nod from the industry and customer acclaim, winning state trademark agencies and more than 100 countries and regions, law firms and intellectual property rights institutions have a long depth of cooperation, we have been working hard for enterprises to implement state of knowledge property strategy, greatly enhance the IPR creation, utilization, protection and management capabilities, the struggle will always be our direction. 
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