First, what is a trademark 
 Trademark is to distinguish the source of goods or services, a marker, commonly known trademark in China "brands", the essential role of the trade mark to distinguish between the source of goods or services providers. For example: we are more familiar with the beverage brand "Jianlibao" Electric trademark "beauty" is a sign of distinction between the source of goods. The "McDonald's" is the difference between the service provider's logo. Anything that can be natural persons, legal persons or other organizations, goods or other goods to distinguish between the visible sign, including text, graphics, letters, numbers, three-dimensional marks and color combinations, and combinations of these elements, can be registered as trademarks application. Approved and registered by the Trademark Office's trademark is a registered trademark, registered trademarks, there is a specific marker. Unregistered trademarks are not registered trademarks, are generally not subject to legal protection. 
 Second, why should a trademark 
 Trademark is the market, trademark is effective. An enterprise to cultivate a brand may take a lot of time, money, and a good brand will bring great wealth. 
 Trademarks are the corporate image / product / service identification. 
 Trademarks are exclusive, you can not use another person prior registered trademark. 
 Trademarks used to apply the principle, if an influential first registered trademark by others, will bring immeasurable loss. 
 Third, registered trademarks, including the categories 
 Registered trademark can be divided into commodity trademarks, service marks. Commodity trademark is a sign that the source of goods, the purpose is different from the same or similar production of goods distinguished. Service mark is the service provider for their services and others services to distinguish a sign. 
 Fourth, what signs can not be used as a trademark 
 1, with the State name, national flag, national emblem, military flag, the same or similar medals, as well as the specific location of the central state organs and name of the place name or landmark buildings, the same graph; 
 2, with the foreign country name, flag, national emblem, military flag, or decorations the same or similar, but except with the consent of the Government; 
 3, with the inter-governmental international organization's name, flag, emblem of the same or similar to, but after the organization agreed to except or not easy to mislead the public; 
 4, and that the implementation of control, to ensure that the official mark, inspection mark identical or similar to, but other than authorized; 
 5, with the "Red Cross", "Red Crescent" name, logo identical or similar; 
 6, there are ethnic discriminatory; 
 7, hype and deceptive; 
 8, detrimental to socialist morals or have other adverse effects. 
 Names of administrative divisions above the county level or foreign geographical names known to the public, not as a trademark. However, the names have other meanings or as collective marks, certification marks, except part; registered trademark of the use of names continue to be valid. 
 Fifth, what behavior is infringement of a registered trademark of the behavior 
 1, the registered trademark without permission, in the same or similar goods on the use of trademarks identical with or similar to its trademark; 
 2, infringement of registered trademark sales of goods; 
 3, forgery, unauthorized registered trademark of another person or selling forged or manufactured without authorization registered trademarks; 
 4, without the consent of trademark registration, the replacement of its registered trademarks and trademarks of the replacement of the goods and put into the market; 
 5, to the registered trademark rights of others causing other damage. 
 Six acts of infringement of registered trademark processing 
 Infringement of a registered trademark of the behavior of industrial and commercial administrative departments have the right to investigate and punish; suspected of a crime, shall be transferred to judicial organs according to law. 
 "Rejuvenating career, win-win world" country to win trademark agency in Shenzhen in the western region's first dedicated to trademarks, patents, intellectual property services in the areas of specialized units, the State Administration for Industry and Trademark Office's services, the China Trademark Association Trademark branch executive. Founded ten years, adhering to the "honest services, people-oriented" philosophy for domestic and foreign customers to provide a multi-level, wide angle, full range of services, the cumulative success stories Yu Wan pieces, the country wins trademark agency in China Trademark Association permanent members of the unit, get the nod from the industry and customer acclaim, won trademarks national organization with more than 100 countries and regions, law firms and intellectual property rights institutions have a long depth of cooperation, we have been working for the enterprise implementation of the national knowledge property strategy, greatly enhance the IP creation, utilization, protection and management capabilities, will always be our struggle for direction. 
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